Your mates vape. Your boss quit smoking. You promised to quit in 2019. But how will Big Tobacco give it up?

It won't, not without its tentacles stuck into all manner of nicotine alternatives

Comment  The world just might not be ready for a major tobacco company unveiling a campaign to get all its customers to quit smoking. "Staggering hypocrisy," cried Cancer Research UK responding to Philip Morris International's four-page ad in the UK's Daily Mirror in October. "If Philip Morris really want to help people stop smoking, the best thing they could do is stop making cigarettes. But that's not going to happen."…

from The Register