Apple touts privacy in web sign-on war with Facebook, Google

By Stephen Nellis SAN JOSE, Calif. (Reuters) - Apple Inc on Monday launched a "Sign In With Apple" function to rival Facebook and Google web login accounts, drawing a contrast with rivals by stressing protection of users' information. When users sign in with their Google or Facebook Inc profiles to third-party apps, the apps often share valuable data with Google and Facebook, a practice that Apple is looking to stop.

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