Struggling jewellery maker Pandora to relaunch brand at LA event

By Jacob Gronholt-Pedersen COPENHAGEN (Reuters) - Pandora , the world's biggest jewellery maker, will relaunch its brand at an event in Los Angeles later on Wednesday as it tries to attract middle-class shoppers seeking affordable luxury back to its stores. The Denmark-based company, best known for its customisable silver charm bracelets, will completely revamp the design of its 2,700 shops worldwide, unveil a new logo, increase marketing campaigns featuring celebrities and launch themed collections, including Harry Potter and Walt Disney's Frozen

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