GM appeals directly to employees as strike losses mount, riling UAW

By Ben Klayman and David Shepardson DETROIT/WASHINGTON (Reuters) - General Motors Co took the unusual step of appealing directly to its unionized employees in a blog post on Friday that laid out its latest offer aimed at ending a month-long strike, drawing an angry response from the union that the automaker was trying to "starve ... workers off the picket lines." While emphasizing GM's commitment to the collective bargaining process, the letter, signed by Gerald Johnson, executive vice-president for global manufacturing, circumvents United Auto Workers (UAW) leadership and points to frustration at a lack of progress on ending a conflict that has already cost the company more than $1 billion (789.5 million pounds). The UAW strike began on Sept

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