Unilever’s Ben & Jerry’s prevails in ‘happy cows’ lawsuit

By Jonathan Stempel (Reuters) - Ben & Jerry's won the dismissal on Thursday of a lawsuit by an environmental advocate who claimed the company deceived consumers by saying it used milk and cream from "happy cows" on "Caring Dairy" farms to make its premium ice cream. U.S. District Judge Christine Reiss rejected James Ehlers' claim in the proposed class action that Ben & Jerry's misleading marketing enabled it to burnish its socially conscious image and charge higher prices for its ice cream, even though more than half the milk and cream was mass-produced

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