Nutanix is all about 'land and expand' sales now and thinks you won’t mind that at all

And it’s working: metrics measuring contract value grew in Q1 2021 as customers signed for subscriptions

When listed companies report their quarterly numbers most start with their revenue figure and then explore other numbers that tell the story they want investors to understand. But Nutanix is now going straight for other numbers related to annual contract value (AVC) that reflect its plan to win one sale and then sell more stuff to the same customer – a practice known as “land and expand”.…

from The Register