Renewal chasing as-a-service is now a thing – and vendors love it

Third parties get some data, use it to send mails as if they were your reseller, and – phew! – you don't get calls from sales people

The next time your vendor or reseller sends a mail reminding you it's time to renew your software licence, subscription, or support contract, the mail could come from a third party you've never met and never will – but which has been trusted with enough info about you to make the sale.…

from The Register